The concept of 'Kurele's "Idea" Masale' had been brewing in the heart of its founder member Shri Y. C. Kurele who from his early days was fascinated by an idea to produce and market a Ayurvedical product which shall augment the health of the society at no extra cost. With this idea he got himself involved in fusion of various indigenous herbs which had no side effects and culminated in evolving spices used by one and all for cooking food in their household. This vision of his has now taken a practical shape with the inception of KDM Foods Pvt. Ltd. Which is more of a humanitarian venture rather than a commercial one.